Now would be a good time to revisit your plan. Examine your original
projections and see where your projections fell short. Perhaps they
were just plain unrealistic. Or maybe its time to adjust your
target market, or spice up your marketing plan based on a years
worth of experience with that market.
If your cash flow is unhealthy and revenue is a
lot below where it should be, get some professional help fast in
order to get your business on track. If your business plan is
basically sound, you probably just need an attitude adjustment. If,
like many entrepreneurs, patience is not one of your virtues, now is
a good time to cultivate it.
Running a business is a journey rather than a
destination. So learn to enjoy the trip! Savor the small successes,
even though you're not yet as successful as you'd like to be.
Celebrate each time you sign on a new client. Or take a few minutes
to congratulate yourself each time a customer thanks you for
exceptional service.
The small setbacks are more difficult to enjoy
than the successes. But nobody said running your own business would
be easy. So try to think of the problems as challenges or better
yet, as opportunities. Appreciate the chance to learn something from
your mistakes. Use the inevitable slow times to rest, rejuvenate and
learn about your business.
And keep in mind the old adage that its your
choice as to whether you perceive your glass to be half empty or
half full.
