Q:
I feel that I'm really being taken advantage of by some of my micro
business's steady customers.
At first, most of my clients paid their bills on time. But after a year or so
of dealing with these companies, some of them are taking as much as three or
four months to send in their checks. I don't want to lose these customers, but
my cash flow is a mess because of all the outstanding receivables. What can I
do?
A: Slow receivables can be more of a problem than bad
debts. It's an expense to carry slow paying customers. Not only does the value
of money depreciate over time, but it may be costing you money in bank interest
charges associated with maintaining those receivables and your overhead. This
cuts into your profitability as well as causing cash flow problems.
My
advice is not to ignore the problem. First of all, be sure that you have a
system for sending regular statements. Not sending statements gives the client
an excuse to ignore or forget about your invoice. Your credit policy should be
printed clearly on all invoices and statements.
Communication
is important. Pick up the phone and talk to your delinquent customers (i.e. any
account that's over 90 days). Tell them that you expect to get paid on time.
Send them a copy of your credit policy (tighten it up if necessary). Ask if
there's a reason why they're taking so long to pay, and suggest that you're
open to discussing ways to get the invoice paid. This will separate out those who just can't be bothered to pay
on time from those who genuinely can't pay.
Sometimes
it's enough to simply explain to a slow-paying client that you know they'll
eventually pay their bill but that you can't afford to have your bottom line
affected by the cost of carrying and collecting overdue receivables. If that
doesn't work, their business may be in trouble and you need to take immediate
action. At this point, I'd recommend threatening to cut off credit if the
account is not brought up to date and kept there. (Of course you'll have to be
willing to act on the threat!)
Keep
your eyes open for signs of a company in trouble. These include broken promises
of payment, unreturned telephone messages, post-dated checks, change of banks
or a clearing out of merchandise at unusually low prices.