The goal of Life Media is to publish magazines, books, and other resources of the highest quality and integrity. We believe that our credibility is our most precious asset. Credibility is arduously acquired and easily squandered. We therefore expect the highest standards of professionalism from everyone involved with our business. Those standards are outlined here and will be clarified and augmented from time to time. We welcome feedback and suggestions from readers, freelancers, and contract workers.

Life Media adheres to a strict division between editorial and advertising. We do not publish advertorials, which is advertising that looks like editorial. Our advertisers place their ads without the promise of accompanying editorial. We do not produce articles with the intention of encouraging advertisers to advertise.

We never solicit payment for reviews of products. Anything reviewed in our "Media Beat" column is judged to be worthy by our editor and such reviews are written with no expectation of advertising or other sorts of revenue.

In order to avoid the temptation or perception of influence or bias, we do not accept gifts from (or give gifts to) news sources, potential news sources, suppliers, or advertisers.

"We believe that our policy preserves both our editorial integrity and the perception of it. And that integrity is the most valuable thing we have going for us. I have learned, through more than 35 years of magazine publishing, that thinking readers are skeptical of both editorial and advertising that seem to support each other. On the other hand, when readers trust that our articles are unbiased, they trust everything in a magazine, including the advertising. That integrity creates a win-win-win situation, which is good for the readers, good for our business, and good for our advertisers' businesses."    Rolf Priesnitz, Publisher

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